To promote its self-parking technology, Nissan engineered a variety of small-scale, office stunts, whereby a single clap triggered office chairs to automatically park at their desks or conference room tables.
Tracked by motion cameras and controlled by wifi, the chairs self park smoothly and systematically, leaving the office areas nice and tidy.
An office is a completely unexpected setting to receive a message about parking or cars; however, it’s the “surprise and delight” element that makes the execution memorable and serves to create differentiation among car manufacturers with similar technology. What’s more, the approach gives meaning to the self-parking feature by demonstrating its benefit to drivers: less stress, just relax and let us [Nissan] take care of it.
Way to deliver on your brand promise, Nissan: Innovation that Excites.