The National Highway Transportation Safety Administration (NHTSA) recently launched a virtual reality experience that gives drivers the experience of driving under the influence to raise awareness for the continued issue of drunk driving.
The VR campaign, entitled “Last Call,” lets users choose variables throughout their experience – from location to cocktails and who they hang out with for the evening. Ultimately, they get to choose how they are going to get home – drive themselves or call a cab. If they choose to drive themselves after too many drinks, they will get pulled over and face consequences that relate to where the person lives.
This is a great application of VR technology because it pushes beyond the standard scare tactics that previous generations have seen such as smashed cars that research found was not resonating with millennials.