Jameson conquered the Snapchat world on St. Patrick’s Day with a national geofilter that was only served to users over the age of 21 – giving the brand visibility through user photos throughout the brand-loved holiday.
Jameson is the first alcohol brand to run a national filter campaign with Snapchat after the technology was launched just last month. Because Snapchat requires birthdays to set up user accounts, Jameson was able to serve up the filter to the appropriate users, as well as run ads through the branded story feature without appearing to those under 21. Although there are likely a lot of hoops to jump through from a legal perspective, this was the perfect opportunity to put the brand in the hands of (age-appropriate) consumers – stamping candid moments with the Jameson mark.