Heineken’s HR Campaign, “Go Places” invites potential prospects on an interview, where they are led through a Heineken Neverland and asked to answer 12 spit-fire questions in under five seconds each.
The “Go Places” ad provides an intriguing insight into actual Heineken employees’ personalities and backgrounds, while also offering the viewer a personality assessment at the end of the quiz. Taking it a step further, the ad localizes its content to make it personal to the individual user. Everything from the Interviewer’s clock being set to your timezone, to presenting only local beers and food, has been thought through by Heineken.
Far beyond a recruitment video, this campaign brings extreme personality and life to the Heineken brand. For those not interested in becoming a Heineken employee, they are still enticed by an interactive personality quiz and fast-paced, witty content. The company does an excellent job providing the entertainment factor for the audience, while also leaving users saying, “I want to work there!”