Heineken has partnered with Google to create a mobile site that helps soccer fans find bars where they can watch their favorite team’s games. This new activation is part of the brand’s overall “Soccer is Here” campaign.
Heineken is making a genuine connection with its consumers and truly showing how passionate they are about the sport. This mobile site goes beyond traditional sponsorships and advertising to connect with its audience in an authentic way. Yes, you can access their brand information from the site’s menu, but the heart of it shows a love of soccer.