GE continues its efforts to change perceptions about its brand and build relevance in today’s marketplace with a buzzworthy and entertaining VR video series focused on science and tech.
The documentary series creates immersive experiences that include flying on a hoverboard or being in the lab with robots. While each video itself is focused on entertainment value, it has a companion, post-roll video focused on how the brand helps “make the impossible, ‘unimpossible.’”
While the reach is likely low, it is a buzzworthy endeavor that demonstrates innovation in a way that feels interesting and exciting. As part of an obviously larger strategy, it’s a smart way for GE to help update their historic brand image for a modern age.