Dove is capturing the attention of millennials through emojis. There are thousands of emojis and Unilever’s Dove discovered that not a single one includes curly hair.
Dove filled this void with its #LoveYourCurls campaign, which includes a full keyboard of curly haired ladies. Seventy-three percent of Americans claim to use emojis every day, and other brands, including Toyota and Taco Bell, are quickly jumping on the emoji trend. In an age where traditional advertising is becoming a thing of the past, brands are wise to look towards new technology to relevantly insert themselves in the lives of their target consumers.