A recent survey taken by Priceline.com showed that only eight percent of Americans receive extra time off work during the summer. So, Delta NY decided to create the campaign titled “Go Fridays” that will help overworked New Yorkers take much needed time off.
The campaign was ran through the productivity platform Slack, which was used to help identify these people. Once somebody was identified as “over-worked” Delta would surprise them with a weekend trip that could include a flight to somewhere or something more local like Mets or Yankees tickets. This campaign tied in nicely with their “NY is GO” campaign that launched earlier this spring.
I think the campaign was a great way for Delta to create a user experience that helped people think about traveling for recreation, not work. With some many people traveling for work and Delta being the largest carrier in New York, this was a no brainer for the brand.