Clinique is promoting their new Pop Artistry Trend lipstick line with an interactive music video of Lush Life by up-and-coming singer, Zara Larsson.
Viewers can toggle between 4 different lipsticks to show 4 different versions of the song. Upon lipstick selection, the video, including the lighting, music and environment change to match the personality of lipstick. Purple shows an edgy version of the song, while pink is more feminine and relaxed. Clinique produced an incredible video that not only has the “cool factor”, but really highlights the new lipstick line and shows the product versatility.