Chevy worked with Facebook to launch a new digital video campaign on the same day that Facebook unveiled their new “reactions” buttons, which allow users to choose from different emojis to demonstrate their feelings on a specific post.
The new ad entitled “From Like To Love” smartly debuts the new 2016 Chevy Malibu. Working with a huge brand like Facebook to ride the wave of hype that comes with their much anticipated announcement shows responsiveness. Chevy is a brand that pays attention to trends in social and is ahead of the curve rather than reactionary.
This endearing ad is native in nature, and appeals to the many levels of human emotion that we see and feel every day in life (and then, ultimately on Facebook). Engaging video that tugs on the heartstrings a bit is always a good thing.