Well, actually it’s not nothing. Century 21 launched the campaign #givedadnothing, allowing people to claim a parcel of land in an empty desert town called Nothing, Arizona for 24 hours on Father’s Day.
After you enter your name and the recipient’s name, you are given a lot number along with an auto-generated free lease certificate that you can gift to your father. The interactivity of the campaign is very well done; on the website, you can take a closer look at your lot by typing the lot number. Also there is 360 degree view of the current Nothing, Arizona that you and your father can explore. You can, of course brag about your new land on your social media with the #givedadnothing hashtag.
This campaign is clever since it actually lets people claim land with tasteful visual designs. This is a great gift idea for all the cool American dad’s out there.