Casper, the online mattress retailer, is offering consumers across the nation a chance to touch, feel and try out its online-only products through an experiential tour.
Casper is wheeling mobile nap pods into cities in both the east and west regions, and consumers can sign up for 15-minute time slots. Each pod is complete with Casper’s mattress and bedding and even includes a telephone that plays bedtime stories. The brand is sharing content from each city on their blog and social media.
While Casper was disruptive for offering a tactile product in an exclusively virtual way, experiential, like this tour and their pop-up store in LA, prove as an important part of their marketing mix to convert those who believe feeling is believing, especially when it comes to high-priced products like mattresses.