To promote their new iced coffee blends, Caribou Coffee made it snow during the Basilica Block Party music festival in Minneapolis, Minn.
Festival goers felt winter in July with snow falling as they were also treated to samples of the company’s new product. Videos on jumbotrons let patrons know that this weather wasn’t sticking around in the forecast, rather just for the Caribou stunt.
Although the Upper-Midwest has been known to see flurries in early summer, the unexpected snowfall during a warm day created a buzzworthy situation. Unfortunately, it was billed as the most “Instagrammable” moment at the music event, though not many images can be found on the channel when searching their hashtag #cariboucoolersummer.