Just weeks after showcasing their creativity with Facebook’s chat bot, Call of Duty created another brilliant channel specific campaign. The company which launched Call of Duty: Black Ops III back in November wanted to encourage those who were still playing the older version (Black Ops II) to purchase the newest game. Not only that, but also gain Snapchat followers in the process. How? They decided to hack into Black Ops II which still had 12 million active users and place an “easter egg” QR code for all players. The QR code was a direct link to snapchat and the Call of Duty feed. Once fans added the brand as a friend, they published snaps about Black Ops III that enticed users to go and buy it. Aside from the “campaign” generating 1.3 Billion impressions and delivering over 500K new snapchat followers for Call of Duty, fans enjoyed discovering something new from the brand.