Following Super Bowl Sunday Budweiser, along with Imgur’s in-house team, developed a series of “apology cake” images.
The cakes featured funny apologies from Super Bowl party-goers saying sorry to their designated drivers for their shenanigans the night before. This social extension of the “Give a Damn” campaign applauds designated drivers and encourages Millennial males, Imgur’s primary user, to share with their friends through their social networks. The campaign is a great example of a way a brand can create a share-worthy, subtly branded post that feels more like an organic meme than an in your face ad.