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To resonate with consumers during Distracted Driving Awareness month, Honda launched #PhonesDownEyesUp, a social media campaign to advocate the importance of safe driving.

Humorous videos pushed out via their social channels demonstrate why texting and doing other tasks is more difficult that it looks (the pet sitting while texting is my favorite – #WhereDidTheSpiderGo). Additionally, Honda created four downloadable, branded phone screensavers to reinforce the #PhonesDownEyesUp campaign. Check out their Tumblr to see the campaign in action.

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