GranataPet’s Interactive Billboards

April, 2011

GranataPet, a pet food brand created in Germany, has begun an interactive advertising campaign using out-of-home billboards and Foursquare. When dog owners see a billboard introducing the new GranataPet brand, they can check in on Foursquare to redeem dog treats that automatically come out of a dispenser at the bottom of the billboard. The campaign will not only get dogs to try the snacks, but also introduce the owners to the new brand, and hopefully generate demand for the GranataPet brand at local area pet stores.

Dog Food Billboard Gives Samples With Checkins

March, 2011

GranataPet, a German Dog Food maker, has launched a billboard that dispenses samples of its treats after someone checks in to the site using Foursquare on their phone.  A box on the billboard registers the checkin at the base of the billboard and signals for the treat container to dispense a sample.  The sample then is dispensed into a dogfood bowl for a the passing by dog to try.  This promotion is an example of how companies are integrating social media into billboard advertisements to maintain their relevancy and give new life to the traditional form of advertising. GranataPet created a video explaining the promotion which can be seen on Mashable.

Upload Facebook Photo For Donation

February, 2011

New Belgium Brewing company has launched a new Facebook promotion that asks users to upload photos and videos of their dogs. For every photo uploaded, New Belgium will donate $1 to a local animal shelter. Users also are entered to win weekly prizes for every upload and once per week one dog is named “Mighty Dog of the week”.  The promotion was launched to support New Belgium’s new seasonal brew “Might Arrow” that is available until April. So far over $4,500 has been raised through the campaign. For more information, see New Belgium Facebook.

Pedigree’s Write a Blog, Help a Dog

September, 2010 Pedigree turned to blogs for it’s latest social initiative for man’s best friend.  With the “Write a Blog, Help a Dog” promotion, Pedigree donated a 20 pound bag of dog food to shelters for every blog posted about pet adoption.  The company also used Facebook, and donated a bowl of dog food for every “Like” it received.

The American Humane Association Launches App

October, 2009

The American Humane Association launched an iPhone mobile app to reach young consumers with the “Be Humane!” campaign. The mobile app  is just a small part of the activation for the campaign. However, the goal is to reach the young consumers in a comfortable atmosphere and in an environment in which action can be made immediately. The “Be Humane!” campaign is focused on providing proper care and attention to children and animals in need. Visit the American Humane Association’s website for more information.