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Social | Moose, spirits

Eristoff Celebrates Halloween Via FB

October, 2011

Eristoff Vodka, owned by Bacardi Global Brands, is kicking off the Halloween season with it’s Howl-O-Ween Facebook push. The Facebook page offers consumers Halloween-themed cocktails, a howling ringtone download and the “Wolf Yourself” application. The application applies users faces to a wolf’s body, the wolf being the symbol of the brand, and sets it against fun and spooky backgrounds. To learn more about the promotion, please visit Facebook.com/EristoffVodka.

10/07/11

Technology | Entertainment, Moose

Fast 5 Speed to the Safe Launch

September, 2011

The popular Universal Studios major motion picture, Fast 5, has launched a new site to promote the release of the movie’s DVD. The site offers fans of the movie the opportunity to watch clips from the movie as well as pre-order the DVD or Blu-Ray. The main feature of the site is the unique “Speed to the Safe” interactive game. Users search pictures from the movie for special hidden codes. As users find the codes they can then use these to try and open a safe. If one of the codes opens the safe, the fan wins one of many prizes which include a grand prize of a trip to Rio. The codes can be saved and re-entered every 24 hours for extra chances to crack the safe and win prizes. The site was developed for Universal Studios by Moosylvania Marketing. For more information, see Fast Five – Speed to the Safe.

09/15/11

MMS/SMS | Moose, spirits

Grey Goose Rewards US Open Fans Via Mobile

August, 2011

Super-premium vodka Grey Goose is target US Open fans through a promotional SMS campaign. Guests of legal drinking age at the tournament are asked to text-in a code to a number to guess how many melon-balls are in the signature “Honey Deuce” cocktail. The closest guess to the number of melon balls will receive a prize from the brand. In addition to entering the contest, users can opt-in to receive recipes, such as the Honey Deuce, which is the signature cocktail of the US Open for the fifth consecutive year. To learn more, please visit MobileMarketer.com.

08/30/11

Social | Moose, spirits

Bacardi Launches “Who Said What” Game On FB

May, 2011

Bacardi USA and its portfolio of spirits brands recently launched a Facebook game in support of the USO. Users, who must be 21 years of age or older, who play the game must pick 3 – 10 friends and attempt to guess who said what, as the game generates random status quotes from each of the friends they chose during a one minute period. Each time a visitor plays the guessing game for 60 seconds, 60 minutes of phone time will be donated from Bacardi USA to the USO’s Operation Phone Home. In addition to the application, a new Facebook page has been launched to support the campaign, and offers users video demonstrations on how to make cocktails in under 60 seconds, as well as a downloadable recipe book. Visit the 60 Second Cocktails Facebook page to learn how you can donate to the USO.

05/05/11

Social | CPG, Moose

Spectracide Launches Death Watch FB Game

April, 2011

As part of the Death Watch campaign, Spectracide has released a new Facebook game called Yard Defenders. Users must defend their yard against weeds using various Spectracide lawn care products. The game also has a sweepstakes tie-in that consumers can enter to win a trip for two to Death Valley with accommodations in Las Vegas. Follow this link to see the action <facebook.com/Spectracide>.

04/11/11

Social | Food/Bev, Moose

Balance Bar “Boston Nutrition Confessions”

October, 2010

Balance Bar recently launched the Nutrition Confessions contest on Facebook. The brand worked with Moosylvania to interview Boston residents on their top-secret nutrition confessions. In addition to their confessions, the contestants were also asked several interesting food-related questions. Facebook fans of the brand can vote on video participants to win $430.30 and a year’s worth of Balance Bars.

10/22/10

Mobile App | Social | Technology | Moose, spirits, Technology

Drambuie engages consumers with iPad app

September, 2010

At the 2010 Drambuie Dens events, Drambuie offered their consumers the opportunity to have some interactive fun. An iPad application was developed with the help and creative direction of Moosylvania that allowed users to answer a variety of lifestyle questions that would ultimately tell them which cocktail from the Drambuie Suite of Nails would go best with their personality and interests. Not only did consumers learn more about the brand and its assortment of cocktails through taking the quiz, they formed a positive perception toward Drambuie as a result of the exciting experience they had at the events.

09/01/10

Social | Food/Bev, Media, Moose

Deans Finds Hero Through Online Contest

June, 2010

Dean Foods, under the creative and executive direction of Moosylvania, offered milkshake fanatics everywhere the opportunity to participate in a contest where culinary inventiveness was a must. To be a Below Zero Hero, contestants had to submit to the website their milkshake recipes using Dean products – namely ice cream and milk – as the primary ingredient. Upon the completion of the submission period, recipes were then tested by judges and the top 10 were called out on the website, where consumers were then invited to vote on their favorites. The winner was awarded with $10,000. Dean Foods was overwhelmed with the success of the contest and has asked Moosylvania to help to recreate it in the coming years.

06/15/10

Social | CPG, Food/Bev, Moose

DEAN’S DRIVES PURCHASE VIA SOCIAL MEDIA

April, 2010

Moosylvaina used social media to forge relationships and drive awareness of Dean’s new milk product, Over The Moon Milk. Strategies were set for Twitter, Facebook, Flickr, Digg, and many other rapidly growing social platforms for moms. Fans are able to download retailer-specific coupons and learn about products available their market.

04/07/10

Social | CPG, Moose

PUNCH FILLS A VOID IN THE SOCIAL MEDIA SPACE

April, 2010

Moosylvania launched, maintains and analyzes Punch Cigar’s social media presence. This one of the few social media entities established for cigar enthusiasts and has developed strong relationships with the core consumers. This presence has also helped spread awareness for the new Punch and Charbroil partnership, King Of The Deck, a campaign happening throughout 2010.

04/07/10

Mobile Ads | Mobile App | Mobile Commerce | Technology | Food/Bev, Moose, Restaurants, Retail

DEALCHIME OFFERS REAL TIME DEALS ON THE GO.

April, 2010

DealChime is a geo-based store finder, shopping list and coupon dispenser created by Moosylvania. This real time app engine identifies your location and provides the closest retailers and geo-relevant coupons. The mobile coupons have been tested for various retailers including Dominos and McDonalds. DealChime coupons reached 10x the audience for the same cost as a standard FSI, while delivering greater flexibility in mobile coupon messaging.

04/07/10

Mobile site | CPG, Moose

PUNCH OFFERS CONTENT ON ANY SMARTPHONE.

April, 2010

Moosylvania created a mobile website that provides grilling tips and over 120 grilling recipes, all matched with the most appropriate cigars based on smoke time. A mobile website was developed vs. an application because the core consumers were evenly split between all types of smartphones: Blackberries, iPhones, Blackjacks, Palm Pre, Android and more.

04/07/10

MMS/SMS | Food/Bev, Moose, spirits

GREY GOOSE “Golf Lounge”

September, 2009

GREY GOOSE worked with Moosylvania to add an exciting mobile component to their VIP Golf Lounge. Golf fans can text in and verify their age in order to receive messages with the golf-themed cocktail recipes served at the event. The GREY GOOSE Golf Lounge invites special guests to enjoy seating, television and air conditioning while they watch golf play at major pro tournaments and events.

09/30/09

Mobile site | Food/Bev, Moose, spirits

GREY GOOSE Mobile Website

September, 2009

GREY GOOSE worked with key agencies, including Moosylvania, to provide a mobile site with an extensive recipe database to on-the-go luxury consumers. The brand uses point-of-sale advertising to drive traffic to their mobile site, which features special recipes during each particular promotional window. The site also includes a consumer loyalty program, in which age-verified users can opt-in to receive texts with special offers and promotions.

09/30/09

Mobile App | Food/Bev, Moose, spirits

GREY GOOSE “SI GOLFNation”

September, 2009

GREY GOOSE and GOLF.com are targeting golf fanatics with an iPhone and Facebook application, “SI GOLFNation.” GREY GOOSE worked with Moosylvania to become the application’s exclusive launch sponsor. The app records golf scores and stats, which it posts to the player’s personal newsfeed. It can also upload pictures and video from the course. Users gain access to exclusive content and video instruction from GOLF Magazine’s Top 100 teachers, and can find courses or book tee times. They can then celebrate posting a round with a cocktail.

09/29/09

MMS/SMS | Food/Bev, Moose, spirits

GREY GOOSE “US Open Sweepstakes”

August, 2009

GREY GOOSE is targeting tennis aficionados with a sweepstakes, in which consumers text-in to win two court-side tickets to the 2009 US Open. The brand worked with Moosylvania to include the sweepstakes in point-of-sale promotions that increase awareness of its US Open sponsorship.

08/31/09

Mobile App | Technology | Food/Bev, Moose, spirits

GREY GOOSE Aspen Food and Wine Classic

June, 2009

GREY GOOSE worked with Moosylvania to develop a greener giveaway for this year’s Aspen Food & Wine Classic. Attendees were given the opportunity to download the Microsoft TAG application before the event. With use of the TAG technology, consumers could simply point their smartphone’s camera at the mobile barcodes on GREY GOOSE promotional materials and automatically access the GREY GOOSE mobile website, filled with recipes to download, print or share with friends.

06/18/09

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