GOP Candidates Utilize Mobile Ads

January, 2012

GOP presidential hopefuls are experimenting with mobile ad campaigns to target specific locations and interest groups. These ads target ZIP codes that have been determined to have a high concentration of supporters and deliver actions such as watching a video or looking up a caucus location.  Mobile ads are cheaper than display ads and have higher engagement rates. “If we don’t hit them on their phones, we’re missing a huge opportunity for people who are voters,” said Mitt Romney’s digital director, Zac Moffatt.. For more information, Please see adage.com

Kiehl’s SMS Texts Drive Holiday Traffic

November 2011

Kiehl’s, the high-end skincare brand, uses geo-fencing technology to drive holiday traffic in-stores. Opt-in mobile users receive location-based SMS texts when they are within range of a store with a special holiday promotion. SMS texts have also included in-store and online discount codes. For more information about this and other location-based mobile tactics, please see Luxury Daily.

Food App Bitehunter Finds Success

November, 2011

Bitehunter, a new mobile app that locates nearby dinning establishments offering deals, has just received $800,000 in funding. The app launched in June of this year in New York, San Francisco and Chicago. Bitehunter intends to add a personalized recommendation capability as well as the option for users to purchase deals without having to register with different deal providers. For more information, please see TechCrunch.

H&M Promotes Versace Line With Mobile Ads

November, 2011

In an effort to drive in-store visits to see the new Versace line, H&M will be running mobile ads on Pandora.com to create awareness. As an added value and incentive, users who click on the ads will win a chance for tickets to see the line debut in New York City. In addition, after clicking the ads, consumers have an opportunity to sign up for the company’s e-newsletter. To learn more about this mobile campaign, please visit LuxuryDaily.com.

Google Adds “+1″ Buttons To Mobile/Web Ads

September, 2011

Google announced last week that they will be adding their “+1″ button to their mobile and online ads moving forward. With the addition of the buttons to advertisements, Google can better implement and track social-driven advertisements. Going forward, the button will automatically be added to the advertisements, but advertisers do have the option to remove if they would prefer. To learn more about Google’s new “+1″ efforts, please visit MobileMarketingWatch.com.

V.S. Leverages Geo-Targeted Mobile Ads

September, 2011

In the hope of driving in-store visits and purchases, Victoria’s Secret is pushing geo-targeted ads on Pandora’s iPhone application. The company recently launched their NFL line of clothing and will use the ads to create awareness. When users click through on the ad, they are directed to the NFL section of the website. They can also view closest locations to purchase the products in-store. To learn more, please visit MobileMarketer.com.

Hallmark Adds QR Codes to Cards

September, 2011

Hallmark, the greeting card and party supply company, will be placing QR codes on some of their greeting cards this fall season in hope of attracting a younger audience. Disney’s Cars, Warner Brothers’ Scooby Doo and Marvel’s Super Hero Squad are some of the card themes that will have these QR codes. Each codes will provide buyers an exclusive video of the characters on the cards. For more information, please see Hallmark QR Codes.

LocalResponse Targets Tweets With Ads

September, 2011

Start-up company “LocalResponse” targets local advertisements to consumers by monitoring Tweets and check-ins. The site checks for users that have recently checked-in or tweeted about a local business establishment and provides them with offers that are tailored to that particular place. At this time, LocalResponse has been linked to GM and Verizon. To learn more about this start-up, please visit AdAge.com.

Pier 1 Pushes Store Visits Via Mobile Ads

September, 2011

Home accents store Pier 1 is driving in-store visits by connecting with shoppers who are on the go. The company has created a series of expandable advertisements running on Pandora’s mobile application that communicate the company’s new fall products. When users click the ad, they are directed to Pier 1′s mobile site which provides local stores. Pier 1 has placed mobile ads on the Pandora site in the past, previously promoting their line up of summer product offerings. To learn more, please visit MobileMarketer.com.

FedEx Promotes Ad on CBS Sports App

August, 2011

FedEx is pushing consumers to ship their golf clubs by creating awareness through a rich-media ad on CBS Sports’ mobile app. When on the app, a screen will pop up that appears to be an incoming call from their “golf clubs”. When users click on the ad, they are greeted with a message reminding them to take their clubs with them when vacationing and provides information about FedEx’s club shipping capabilities. If the users don’t click on the ad, they receive a message with a “voicemail” from their clubs asking them to bring them along next trip. To learn more, please visit MobileMarketer.com.

Ghirardelli Directs Consumers to Stores

July, 2011

Ghirardelli Chocolate has launched a new mobile campaign with advertisements on the Everyday Food app. When a user looks up recipes on the app, banner ads for Ghirardelli Chocolate appear with the idea that buying Ghirardelli chocolate is easier than making desert. When consumers click on the ad, they are directed to a website that allows them to locate the nearest place to purchase the candy. For more information, please visit Mobile Marketer.

Bacardi’s Live Nation Mobile Promo

June, 2011

Bacardi and LiveNation have come together for a summer promotion, which according to Mobilemarketer.com, “uses mobile to strengthen brand awareness and drive engagement, as well as provide a deeper connection to fans whenever they seek music information.”  LiveNation has just started advertising on their mobile site and Bacardi is the first large brand to promote on it with their new campaign that features the tagline “Best Shared Live.”  “Bacardi is an iconic spirits brand with a unique history and heritage that has always championed a spirit for life and music,” said Toby Whitmoyer, vice president and category managing director, rums at Bacardi U.S.A. Inc., Coral Gables, FL. Bacardi’s campaign also stretches from mobile, to digital and in-store POS.  The promotion, which began this month will run all the way through summer, during the peak concert season.  To read the full story, please visit mobilemarketer.com

Dunkin’ Donuts Mobile Ad Campaign

June, 2011

Dunkin’ Donuts is teaming up with the New York Times’ iPhone application to ask mobile app users, “What’s Your Coffee IQ?” The company hopes to increase consumer knowledge of their brand/products by asking users fun questions about Dunkin’ Donuts. To learn more about this new promotion visit MobileMarketer

Microsoft’s New Filmstrip Ad for Dodge

May, 2011

Microsoft recently developed a new type of online ad called a filmstrip ad.  Filmstrip ads are longer versions of banner ads that allow consumers to scroll through to view more information.  The ad functions as a way to get consumers to move through the purchase funnel, ideally from awareness to loyalty.  Dodge is the first to use the new filmstrip banner, which consists of five banner ads combined, to showcase the Dodge Caravan.

Peugeot Geo-Targets Consumers On-The-Go

April, 2011

Peugeot rolled out a new campaign that geo-targets consumers passing by a nearby dealership. As the users pass by, an ad pops up on their phone asking them to visit a local Peugeot dealership for special offers on leases. The ads also include buttons that provide the nearest dealership location.

49% Of Mobile Consumers Made Mobile Purchase

March, 2011

A new study by ROI Research found that 49% of mobile web users had made a mobile purchase over the past six months. 77% of the users also noted using mobile search more than five times during a monthly period, and 30% of these users have clicked a sponsored search. Other notable statistics include 84% of users searching for local retailer information (hours, locations, etc.) and 68% of users search for the best prices via mobile. Visit InternetRetailer.com for more information.

Toyota’s Legends and Icons Pandora Campaign

March, 2011 Toyota has signed a multi-year deal with Pandora, the popular internet radio site for its “Legends and Icons” campaign.  The promotion is the largest yet to run across all of Pandora’s platforms, and connects Toyota’s vehicles to certain music genres and artists.  “We wanted to create a unique space where we provide consumers with valuable custom content all while establishing positive brand awareness,” said Kim Kyaw, senior media strategist for Toyota.  For the entire articles, follow this link <http://www.mobilemarketer.com/cms/news/advertising/9288.html>

The Green Hornet Featured In Mafia Wars

January, 2011 The popular online game Mafia Wars is now featuring items related to the upcoming film The Green Hornet. Users have the chance to collect eight items specific to the movie, including a mask, gas gun and Hornet crest.  The marketing promotion comes from a partnership between the parent company Zynga and Sony Pictures.  Zynga has done several promotions across their gaming channels for a variety of different brands including a Mafia Wars promotion for the feature film Public Enemies.

Special K Encourages Weight Loss Via Mobile

December, 2010

Special K is promoting its weight loss plans by targeting consumers focusing on weight loss as their New Year’s Resolution. The campaign, “What Will You Gain When You Lose?”, encourages women to consider the many things they can gain by losing the weight. The campaign will be promoted via TV, print, social media, mobile and an interactive event to occur in NYC. The mobile portion of the campaign will center on the myPlan app, where users can calculate weight loss plans and receive tips and create shopping lists.

The first iAd for iPad

December, 2010 Apple is releasing it’s very first iPad advertisement.  The new iAd for the motion picture TRON: Legacy can be seen on a variety of iPad apps including TV Guide.  The iAd has several features including video footage and a list of showtimes and theater locations where the movie is playing.

GMC Increases Purchase Intent Via Mobile Search

November, 2010

GMC reported a 44-percent increase in their consumer purchase intent from mobile search efforts. By sponsoring an MSNBC mobile application, the brand hoped to increase their consumer awareness and purchase intent. The banner ads shown on the app were reviewed by 1 million users. For more information, visit MobileMarketer.com.

Inception’s Snap Tag Promotion

November, 2010  To promote the December 7 DVD and Blu-ray release of the summer blockbuster Inception, Warner Bros. has partnered with SpyderLynk to create custom SnapTags to increase the mobile marketing of the movie for the holidays.  Consumers can snap a picture of the tags that will be hidden on posters, TV commercials, web pages and more to receive exclusive content.

Coca-Cola Uses Cross-Platform Ad Buys

November, 2010

Coca-Cola is using cross-platform ad buys to promote the purchase of Coke Zero during football season. The company bought television spots on CBS sports programming, as well as CBS Pro Football mobile application. CBS is offering a number of CPG brands the opportunity to purchase packages that include mobile, TV and web advertising spots. With ad spots on the mobile application, brands ad buys may also include being the sponsor of the “Watch Live” section of the app.

Audi’s Mobile Video Ads: 50,000 Impressions

October, 2010

Audi’s mobile video app, designed to promote the brand’s new car, the A1, gained over 50,000 impressions in just a matter of days. The campaign ran for 20 days on Spain’s most popular sports app, AS.com, and captured consumer attention for roughly 8 seconds each visit. At this time, the video was non-interactive; however, the brand stated future mobile ad campaigns will include interactivity and social media.

GREYSTRIPE: 600% Increase in Q4 Mobile Ads

October, 2010

Greystripe, a mobile ad network, is predicting a 600% increase in mobile ad spends during Q4 of 2010 as compared with 2009. The company believes many Fortune 500 and larger CPG brands will be upping their mobile advertising. Currently, 75% of the brands advertising through Greystripe have purchased mobile ads that will work across two mobile phone platforms in order to reach more mobile consumers.

Velti Buys Mobclix

October 2010

Velti, a mobile marketing agency based in London, recently acquired Mobclix, the largest mobile ad exchange network. Mobclix is a platform that allows app developers to bid for spots along with their ad networks and ad inventory and target people based on gender, location and age.

Enterprise Using Google Hyperlocal Ads

October, 2010

Enterprise Rent-A-Car launched hyperlocal Google Ads to increase store traffic. Hyperlocal ads reach consumers who opt-in to disclose their location to Google Mobile. Once consumers click the ad, they are directed to a map of the nearest Enterprise R-A-C location as well as a number to contact a sales associate.

1 In 3 Mobile Searches Are For Local Content

September, 2010

Google has found that one in three mobile searches are for a local intent. Efficient Frontier predicts advertisers will focus programs as device-specific campaigns. “There is an opportunity for an advertiser to serve up very specific search results, and even give directions on how to get to its shop or restaurant,” said Giselle Tsirulnik of MobileMarketer.com.

Florida Candidate Takes Campaign Mobile

August, 2010

In order to persuade Florida voters during the primary election August 24, Democrat Attorney General candidate Dan Gelber put campaign efforts in the hands of Google mobile ads. The ad campaign targeted voters as they waited for their turn to cast their ballot, aiming to let them know that Gelber had been promoted by several major Florida newspapers. If a voter saw the mobile ads, such as one reading “Gelber Gets Endorsements”, they were able to click through to learn more and continue to search for information about the candidate.  Google text ads and Facebook ads were also running in tangent with efforts to persuade votes.

Google Mobile Banner Ads Target User Location

August, 2010

Google is introducing a new location based ad service which will point users to nearby services on their mobile device. The service lets advertisers attach a business’ phone number and location on a map for user reference, and when a user taps on the ad it expands to show a the information about that business. Advertisers utilizing these mobile ads will only be charged by Google if a user calls the business or visits the advertiser’s mobile site. This new ad platform will run on sites and applications that are part of the Google Display Network.