July 2010

Brands such as UPS and Verizon are placing ads through the Borders WiFi interface to reach on-the-go consumers. Anytime a user logs in to the WiFi, they are presented with location-based advertisements. Consumers who click on the UPS ads are taken to a store-locator page.

Tags: Communications

This entry was posted on Friday, July 30th, 2010 at 4:03 pm and is filed under Mobile Ads, Mobile site. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.