June, 2010
Chipotle launches a new campaign with non-profit organization, The Lunch Box, to turn junk e-mail into healthier school lunches for kids. The program is called “No Junk” and Chipotle will donate $10,000 for every 100,000 spam messages sent to nojunk@chipotlejunk.com.
June, 2010
Dreyer’s has launched a mobile game using characters from their “Share the Love” campaign in an interactive manner. The game includes product benefits, coupons and high score prizes that the player can view and win.
June, 2010
Brookstone has launched its very first mobile commerce site for shopping on the go. The app allows users to shop for products using categories or a search engine and find near by stores right from their phone.
June 2010
Red Bull promotes their Air Race events by forming a society on Whrrl, a location-based social network. The society receives tips about hot spots in New York and gets perks like access to Air Race events.
June, 2010 Brides-to-be or their lucky boyfriends can now browse Tiffany’s new iPhone App for that perfect engagement ring. Although rings can’t be purchased through the App, details about each ring can be explored.
June, 2010
Dean Foods, under the creative and executive direction of Moosylvania, offered milkshake fanatics everywhere the opportunity to participate in a contest where culinary inventiveness was a must. To be a Below Zero Hero, contestants had to submit to the website their milkshake recipes using Dean products – namely ice cream and milk – as the primary ingredient. Upon the completion of the submission period, recipes were then tested by judges and the top 10 were called out on the website, where consumers were then invited to vote on their favorites. The winner was awarded with $10,000. Dean Foods was overwhelmed with the success of the contest and has asked Moosylvania to help to recreate it in the coming years.
June, 2010
New York City has covered itself with QR codes to honor Internet Week 2010. When residents and travelers snapped the code, they were taken to a mobile site that featured all participating media agencies. While the majority of the website were informational, some even offered freebies such as ringtones and giveaways like Tony Award tickets.
June, 2010
In celebration of the World Cup 2010, Twitter has developed a dedicated World Cup tracking page for Twitter users. Through this site, Twitter followers can get up-to-date information on their teams and read what others are saying. The site lists all participating countries’ flags at the top of the page and users can click each flag to review playing schedules.
June, 2010 Redbox is offering Facebook users who “like” their fan page, a free promotional code to be used for a free rental on June 21st. Redbox has found a simple way to leverage the summertime movie rental period to increase their fans and support on Facebook.
June, 2010
H&M turned to mobile marketing to promote their 2010 Spring Campaign. The campaign used banner ads throughout popular women’s applications and mobile sites. From March to April, H&M used geo-location targeting to increase in-store traffic. Women were entered into a database that would send an SMS to their phone with a coupon once they were within a certain distance from the H&M store.
June, 2010
Bravo is toying with the idea of using the new Foursquare Badges to reward Real Housewives of New York City fans with $100 Sephora gift certificates. In order to win, viewers have to see the promotion, visit the store and show their badge. At this time, Bravo and Sephora state that they are excited about the buzz and traffic the promotion has already sparked.
June, 2010
Starbucks has turned to social media again to drive over one million consumers to their stores in one day. Their “Free Pastry Day” was a success with Facebook and Twitter buzzing about the event. Because of the company’s success, they were the first brand to be approached by Twitter to try out their “Promoted Tweets”. For more information, visit Mashable.
June, 2010
The New York Times has launched an iPhone app for New York City dwellers and travelers that provides inside scoop on the city, which also comes with a check-in tool. The app will list New York Times staff members’ favorite bars, restaurants, events and activities within the city. With the check-in tool, visitors can find things to do near where they checked in. The check-in tool will partner with Foursquare.
June, 2010
VisitPA, Pennsylvania’s Tourism website, partnered with Foursquare to encourage users to partake in roadtrips and find the best places to eat, shop and visit in Pennsylvania. The three badges currently availible include the Shooflyer, Retail Polka and 4 Score & 7. Lastly, the To-Do list feature includes a number of interesting monuments and points of interest for users following VisitPA on Foursquare.
June, 2010
Papa John’s recently launched a new social media contest on Facebook to encourage consumers to create their own pizza. Participants submit their creations by choosing a name, type of trust, sauce and up to seven different toppings. The contest’s reach goes beyond just the participants. Friends within the participants’ network will be notified via Facebook’s newsfeed. Three winners will be chosen on June 14th, and their creations will be sold for four weeks at participating Papa John’s locations. The highest grossing pizza will be chosen as a new permanent option at all Papa John’s locations.
June, 2010
EARTHJUSTICE, a public interest law firm, is using Foursquare to raise money to help protect wildlife initiatives. In it’s most recent campaign using Foursquare, EARTHJUSTICE put up posters around the San Francisco area that featured an oil rig with the copyright, “Use your cell phone to drill the oil industry.” With every check-in on the EARTHJUSTICE Foursquare page, a company donor would donate $10 to the prevention of unsafe oil drilling.
June, 2010
Travelocity, no stranger to the social media landscape, will use Foursquare to keep fans updated of the Gnome’s whereabouts as he travels around the world. As the Gnome travels from country to country, check-ins at specific hot spots and attractions will be recorded and posted on Foursquare.
June, 2010
Microsoft has decided to sponsor another Facebook user to travel accross the country to meet members of his/her social network in person to promote their new Kin phone. The sweepstake requires participants to “like” the “Win a KIN Journey” fan page on Facebook. From there, one lucky fan will be selected and have an all-expense-paid trip around the country meeting his/her online friends.
June, 2010
SwearJarr is a charity platform that allows visitors to enter their Twitter usernames and find out how many times they have sworn over the course of their Twitter career. Upon entering a username, the visitor is presented with a list of every foul recorded. At the bottom, there is a link that allows visitors the option to donate $3 for every foul word using PayPal. SwearJarr is a fun initiative whose aim is to clean up the content that enters the Twitter universe.
June, 2010
Levi’s is using Facebook to find the next face and voice to represent the Levi’s Women’s brand. Participants will submit a one to two minute long video explaining why they deserve to represent Levi’s and post it on Facebook using the Facebook application. The lucky winner will be responsible for establishing connections between the brand and fans using Facebook and Twitter.
June, 2010
Mountain Dew’s DEWmocracy, a social media campaign created to come up with a new flavor to add to the Mountain Dew line, has just released the top three favorite names: Distortion, Typhoon and White Out. The flavor that sells the most will be chosen as the newest member to the Mountain Dew family.
June, 2010
Chicago’s Tourism office is using Foursquare to launch a promotion that allows two lucky entrants to reenact their favorite scene from the beloved movie, Ferris Bueller’s Day Off. Winners will be given all-expense-paid Southwest Airlines tickets, hotel accommodations and museum passes.
June, 2010
Sh*t my Dad Says, originally a Twitter account about a 37 year-old man living with his father, is now the concept for a new sitcom that will be airing on CBS. The funny one-liners and quips are the basis for the shows satirical dialogue and script which is said to be done by the same writers for Will & Grace. The pilot has just been released, and it stars William Shatner.
June, 2010
Google has updated their mobile search engine to display iPhone or Android apps when you do a search. When clicking on the link, you are provided the option to purchase the app immediately. Currently, the search function is only available in the U.S., but will expand globally in the near future.
June, 2010
MasterCard has developed a PayPass sticker that will adhere to a mobile phone and act as debit or credit card. The sticker has the capability to be removed and reapplied several times. With around 150 million people predicted to own smartphones by 2011, MasterCard is looking for a new way to tap the mobile market.
June, 2010
A KFC mobile ad campaign for the new i-Twist in the Netherlands received 180,000 impressions within a 12-day period. Ads were placed within eBuddy Mobile and the eBuddy iPhone app. When users clicked on the banner ad, they received a coupon for a free i-Twist that they could present via phone in-store.
June, 2010
T-shirt website Threadless has opened a section on the site to provide artists from social media site Society 6 a chance to market their work. Artists who are members of the free social networking site can log on to Threadless, upload their work, and sell their shirts through the Shoppe section. If their work grows in popularity, the artists have a chance to sell their designs in stores such as Urban Outfitters.
