May, 2010
To support the launch of the new Volkswagen Toureg, the company has developed an iPhone game to garner buzz and excitement. Players can create their own car then drive it through multiple environments. They compete to win the best time through each course. Cornelia Lenz, head of egames and part of the marketing communications team at Volkswagen, Wolfsburg, Germany, said, “By reaching out to potential buyers through a quality ad game on the iPhone, Volkswagen utilizes Apple’s premium environment to present its products in the right context while also taking advantage of the viral push that free quality games get on the App Store in 80 countries.”
Tags: Auto