March, 2010

Burger King’s new campaign uses unsuccessful search results on social news site, Digg.com. When users fail to find an article with their respective search query, a Burger King advertisement appears suggesting that the failed search is a result of the “user’s small hands”, which is the slogan for their latest ad campaign.

Tags: Communications, Food/Bev

This entry was posted on Wednesday, March 31st, 2010 at 8:45 am and is filed under Social. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.