2009 November | Moose Tracker

November, 2009

MMS/SMS | Mobile Ads | Sports

NFL Expands Microblogging for SMS

November, 2009

The National Football League announced that they will be spreading their profile of featured football players in their text-messaging platform. The campaign currently has a limited number of famous players who are featured in NFL sponsor activations. The expansion integrates even more recognizable talent into an NFL mobile element already seeing strong consumer attention. The expansion showcases how brands are beginning to see room for growth in the mobile marketplace.

11/30/09

Mobile Commerce | Mobile site | Communications

Boost Mobile Calls out Cometition

November, 2009

Sprint wireless provider’s pre-pay affiliate Boot Mobile has launched mobile ads to target expensive contracts with competitors. The premise of the ads are to show how even Santa Claus has been forced to make cut-backs during the holidays: bigger elves, donkey/reindeer swap-outs, etc. The ads are targeted at male consumers age 24-49, with a strong head-of-the-household female secondary demographic. Visit the Boost Mobile website for more information in their seasonal campaign.

11/30/09

MMS/SMS | Mobile App | Communications

At&t Unites Familes With Santa

November, 2009

Wireless provider At&t will be launching an SMS mobile campaign to provide general consumers with a chance to text Santa Claus. Once consumers text in SANTA to 1224, an opt-in message will allow consumers to then send in their wish0list to St. Nick at no charge. From there consumers can track Santa’s sleigh progress throughout Christmas. Visit the Santa Claus section of the At&t site for more information.

11/30/09

Mobile Ads | Mobile Commerce | Food/Bev

Coors Light Streams Mobile Concerts

November, 2009

Coors Light is planning a launch of ‘mobile concerts’ featuring hip-hop artist Daddy Yankee. The live concerts will be streamed to LDA consumers with web-enabled devices throughout the first half of 2010. Coors Light is focusing their consumer reach in Puerto Rico, where it is believed the music artist has a high resonance with their target. The beverage company is aiming for four to six concerts throughout the new year and expect the campaign to strengthen consumer loyalty and increase brand awareness with their demographic. Visit Coors Light En Español for more information.

11/30/09

MMS/SMS | Technology | Retail

Victoria’s Secret Mobile Campaign

November, 2009

Victoria’s Secret is targeting Chicago shoppers with an SMS and Bluetooth campaign to build buzz around their new store. Large posters and billboards placed around the store’s location at Michigan Avenue urge consumers to text to opt-in for mobile alerts and special offers. Other posters tell consumers to activate their Bluetooth for downloads like a jpeg coupon or a video.

11/27/09

Mobile App | Social | Information

Craigslist App on BlackBerry

November, 2009

Craigslist is targeting on-the-go BlackBerry users with a mobile app. The app will be available for $5 and will contain all the same Craigslist advertisements that appear on the popular website.

11/27/09

Mobile site | Retail

J.C. Penney Holiday WAP Site

November, 2009

J.C. Penney Company Inc. is targeting holiday shoppers with a special mobile site to advertise its special holiday offers. Consumers can use the site to search for gifts or send “hint hints” of their holiday wish list to friends. They can also opt-in for future sale alerts or get a Black Friday wake-up call from celebrities like Cindy Crawford or Kimora Lee Simmons.

11/26/09

Mobile App | Mobile site | Entertainment

Disney & Verizon “Mobile Magic” App

November, 2009

Walt Disney Parks & Resorts and Verizon Wireless are targeting theme park visitors with the “Mobile Magic” app, available for $9.99. App subscribers can use their mobile devices’ GPS function as a theme park map, view constantly updated attraction wait times, browse through a restaurant directory or play trivia games against other park guests. Guests who are not Verizon subscribers can visit the Disney World or Disney Land mobile sites for theme park schedules, restaurants and more.

11/26/09

Mobile Ads | Fashion

Swatch on Distill Magazine App

November, 2009

Swatch watchmakers are targeting creative professionals by sponsoring Distill magazine’s iPhone app. The company promotes its new Chrono Automatic collection with a 20-second video that runs before the app’s launch as well as a watch-face screen saver.

11/26/09

Mobile App | Retail

Outside Ventures “Beauty Minder” App

November, 2009

Outside Ventures LLC is targeting women, ages 18-45, with a “Beauty Minder” mobile app, which allows them to organize beauty appointments and track related transactions. It sends appointment reminders to users and incorporates Google Maps to navigate them to the salon. The app is available in the iTunes store for $3.99.

11/26/09

Mobile App | Entertainment

Universal Studios “Pocket Blu” iPhone App

November, 2009

Universal Studios Home Entertainment is targeting tech-savvy consumers with “Pocket Blu,” a free iPhone and iPod Touch application that grants access to features on the Blu-ray releases of several films, including “Bruno” and “Funny People.” The application offers different functions depending on the film, but also includes previews of new releases and an “Advanced Remote Control,” which controls the Blu-ray player itself.

11/24/09

Mobile App | Travel

Virgin Atlantic Airlines “Flying Without Fear”

November, 2009

Virgin Atlantic Airlines is targeting anxious consumers with “Flying Without Fear,” an iPhone application with videos, quizzes and breathing techniques to ease their minds. The airline worked with Mental Workout to create the content, a company that specializes in increasing mental performance and improving quality of life. The app is available for $4.99 and can be used during a flight, as the content is accessible without a WiFi connection.

11/24/09

Mobile App | Entertainment

Kodak “Pic Flick” iPhone App

November, 2009

Eastman Kodak Co. is targeting its core consumer with “Pic Flick,” a free application for iPhone or iPod Touch. The app uses WiFi technology to send photos from their mobile device to compatible Kodak mobile frames or printers.

11/24/09

Mobile App | Information

The Weather Channel BlackBerry App

November, 2009

The Weather Channel is targeting on-the-go consumers with an application for BlackBerry. The free app is supported with advertisements and features interactive radar maps, which detect the user’s location via GPS. It also includes easily shareable current conditions and hourly and daily forecasts, which can be forwarded in an SMS text or email.

11/24/09

Technology | Electronics

Sony Mobile Campaign

November, 2009

Sony is advertising its BRAVIA HDTVs through mobile video content on India’s popular Reliance Communications website. The videos include Bollywood concerts and international fashion shows wrapped in 15-second video ads from Sony. According to Reliance Communications, 30,000 people are exposed to the mobile video ads each day. The campaign is supported with mobile banner ads, an SMS campaign and links on several mobile sites.

11/24/09

Mobile App | Mobile Commerce | Retail

REI “Snow Report” App

November, 2009

Outdoor retailer, REI, is targeting winter sports enthusiasts with the latest version of their “Snow Report” app for iPhone and iPod Touch. The updated version includes weather reports, resort trail maps and Twitter updates as well as mobile commerce. Last year, the original app saw great success with over 100,000 downloads.

11/24/09

Mobile App | Social | Retail

Wal-Mart Product Recommendations App

November, 2009

Wal-Mart is targeting on-the-go bargain shoppers with an app that recommends products in an interactive, engaging manner. For instance, consumers snap a photo of the room where they intend to place a TV and the app will recommend a product based on its width and height. Additionally, the app’s “Ask My Friends” function allows consumers to email the product to a friend or post it on a social networking site to get their friends’ opinions.

11/24/09

Mobile Commerce | Mobile site | Retail

Toys”R”Us Mobile Commerce

November, 2009

Toys”R”Us Inc. is targeting parents with mobile commerce on a mobile site and application just in time for holiday shopping. The mobile platforms feature products organized by category and a gift recommendation function. Consumers can also use the mobile site or app to opt-in to receive email alerts, send egift cards or search for a specific item’s availability online.

11/24/09

Social | Travel

Vail Resorts Ditches Print and Goes Digital 

November, 2009

Vail Resorts reduced 80% of it’s traditional print budget this year in an attempt to develop a more real-time social marketing campaign. Traditional print ads for magazines require a 6-month advanced commitment in which time the landscape of the economy and other purchasing factors could easily be subject to change. Since the majority of Vail Resorts’ customers booked vacations only two weeks in advance, it made sense to pursue a more immediate social media vehicle to voice their message.

11/23/09

Social | Food/Bev

Häagen-Dazs continues to “Help the Honey Bees”

November, 2009

Häagen-Dazs partnered with Experience Project, a social networking site of “passion based online communities” to continue its social media campaign, “Help the Honey Bees.” The objective of the campaign is to promote awareness for Colony Collapse Disorder (CCD), an epidemic that threatens hive collapse. Utilizing TwitCause to raise money through tweets, Häagen-Dazs has agreed to donate $1 per tweet, up to $,1000 per day from Nov. 5 to 11 to sponsor CCD research at UCD.

11/21/09

Social | Retail

IKEA: Tag Me. It’s Free!

November, 2009

IKEA, in an attempt to promote it’s brand new store in Malmo, Sweden, is hosting an innovative campaign using Facebook’s phototagging feature to give away free furniture. The manager of the Malmo location created a facebook account and periodically uploaded pictures of various showrooms with all IKEA products. The first person to tag him or herself as one of the items featured in the picture would receive that item for free.

11/21/09

Social | Food/Bev

Coca-Cola launches Expedition “206″

November, 2009

Coca-Cola launched a social media project titled “Expedition 206″ in which three lucky participants will travel the 206 countries where Coca-Cola products are sold as a PR blitz. The journey will be documented and posted on a number of social networks including youtube, flicker, Facebook, Twitter and the home microsite, www.Expedition206.com.

11/21/09

Mobile Commerce | Technology | Retail

Crate & Barrel Mobile Coupons on Yowza

November, 2009

Crate and Barrel is targeting its core consumer with mobile coupons available via Yowza mobile coupon service. Mobile coupons are much easier to track than print coupons, as retailers can log into the Yowza website to get a real-time analysis of how many people are using their coupon and where they obtained it.

11/20/09

Mobile App | Information

Google “Google Earth”

November, 2009

Google is targeting on-the-go consumers with the latest version of its free, popular “Google Earth” iPhone application. On version 2.0, users can view maps that they have customized on their desktop computer using “MyMaps” and all functions are available in new languages.

11/20/09

Mobile App | Auto

Vokswagen “Real Racing GTI”

November, 2009

Volkswagen is targeting tech-savvy consumers with the “Real Racing GTI” iPhone game. The hugely successful app was promoted mostly via Twitter and has been downloaded more than 2 million times since its release. The game was also one of the only promotions associated with the vehicle release and Volkswagen has been pleased with the results. The auto manufacturer intends to release future mobile promotions via its mobile site.

11/20/09

MMS/SMS | Communications

HBO “Mayweather-Marquez Fight”

November, 2009

HBO Pay-Per-View targeted Hispanic boxing fans with an SMS campaign to promote the Mayweather-Marquez fight. In the campaign, consumers could text-in a short code for a chance to win an autographed glove. They could then confirm entrance to the “VIP club” for future special offers via text, giving HBO a reliable database for future marketing efforts. 70 percent of all who texted-in elected to join the database.

11/20/09

Mobile Commerce | Technology | Financial

MasterCard “Mobile Payments Gateway”

November, 2009

MasterCard is targeting its core consumer with “Mobile Payments Gateway,” a mobile-payments-processing network. The new network will allow consumers to scan their mobile device as if it were their credit card, virtually eliminating the need to tote cards around in a wallet. It will first launch in Brazil and expand globally over time.

11/19/09

Mobile site | Information

Yahoo Mobile en Español

November, 2009

Yahoo is targeting Spanish-speaking Hispanics with its launch of the “Yahoo en Español,” a Spanish version of the company’s mobile homepage. The new page is intended to make expand Yahoo’s market by making it easier for Spanish speakers to customize an environment with their preferred online content.

11/19/09

Mobile App | Food/Bev

vitaminwater “50′s Sound Lab”

November, 2009

Coca-Cola-owned vitaminwater is targeting music lovers with “50′s Sound Lab,” an iPhone and iPod Touch application, which allows consumers to mix and share their versions of rapper spokesperson 50 Cent’s songs including “Baby By Me” and “Before I Self Destuct.” Their mixes are then entered into a sweepstakes, which consumers can also enter via facebook or on 50′s Sound Lab’s website.

11/19/09

Mobile App | Entertainment

Britney Spears “It’s Britney!”

November, 2009

Britney Spears is targeting pop fans with “It’s Britney!,” an app available in the iTunes store for $1.99. The app features messages from the starlet, photos and Twitter updates. The “Be Britney’s Dancer” function allows consumers to get up on stage with Spears by pasting their face on a dancer’s body and the “Sparkler” feature aims to take the place of lighters during the singer’s concerts. By releasing an app, Spears joins a slew of musicians including Lil Wayne, Diddy and Fall Out Boy who have apps targeting their fans.

11/19/09

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