September, 2009
GREY GOOSE worked with Moosylvania to add an exciting mobile component to their VIP Golf Lounge. Golf fans can text in and verify their age in order to receive messages with the golf-themed cocktail recipes served at the event. The GREY GOOSE Golf Lounge invites special guests to enjoy seating, television and air conditioning while they watch golf play at major pro tournaments and events.
September, 2009
GREY GOOSE worked with key agencies, including Moosylvania, to provide a mobile site with an extensive recipe database to on-the-go luxury consumers. The brand uses point-of-sale advertising to drive traffic to their mobile site, which features special recipes during each particular promotional window. The site also includes a consumer loyalty program, in which age-verified users can opt-in to receive texts with special offers and promotions.
September, 2009
Flurry, a mobile analytic company, conducted research to find out which mobile apps are valuable for consumers in the long-term. The company surveyed over 200 million user sessions on several smartphone models. They found that apps like dictionaries or recipes, which serve a reference function were used for a long period of time. News service apps also scored high. Social networking apps were used over a long period of time, but visited less frequently than reference or news apps.
September, 2009
Polo Ralph Lauren is targeting consumers who love luxury with the “Make Your Own Rugby” iPhone app. The app allows users to customize their own rugby shirts and “try them on.” The fashion company has an additional iPhone app, released last year, that scans QR codes on promo items and retrieves mobile content related to Ralph Lauren merchandise.
September, 2009
mSpot is competing with iTunes by allowing customers to stream movies on their smartphones. Consumers can now rent films for $4.99 a pop or access up to eight movies per month with a subscription.
September, 2009
Student rental car service Zipcar launched a mobile app for members to find and book a car near them. The innovative rental service charges by either hour/day and connect college students with access to modern vehicles at very affordable rates. Zipcar now lets consumers book a vehicle on their campus, save favorites and access their account via mobile device. Visit Zipcar’s site for more information on the rental service.
September, 2009
Verizon wireless and MTV team up to create short-length mobile-only vampire series for gen Y consumers. To build on the vampire trend with young consumers, “Valemont University” will focus on an 18 year old student who uses Verizon wireless phones while trying to solve a crime. The two minute and thirty seconds episodes will have the main character reading a text message or viewing a mobile video to find her friend whom she is suspicious has been killed by vampires. A Verizon wireless banner will flash at the end of each episode. The show will launch into social media such as Facebook, Twitter and have “real” accounts set up for characters on ratemyprofessor.com. Visit the official Valemont site for more information.
September, 2009
The mobile app “Yowza!!” utilizes iPhone’s push technology to give you coupons for shops near you. Developed by actor Greg Grunberg, the mobile app automatically updates consumers with coupons at near-by or favorite stores. The concept is to link consumers with savings based on their GPS location. Consumers need to simply show their electronic coupon during the transaction to receive the discount, just like a regular coupon. Now, instead of a few clipped coupons, a consumer has access to hundreds of thousands in the palm of their hand. Visit the Yowza!! site for more information.
September, 2009
Continuing in their long line of user-generated Superbowl promotions, Frito-Lay targets consumers through fanatic fan promotion. The promotion, “calling all families,” centers around how dedicated fans are and their celebrations of each football game. Consumers upload photos of themselves throwing a big party that demonstrates their commitment to the game as well as a 100 word essay describing in detail why they should win. The winning photo and essay receive a trip for six to Miami and their own private suite for the game. Visit the “Calling All Families” microsite for more information.
September, 2009
Nestlé Purina created a free mobile app for the iPhone & iPod Touch that lets general consumers pamper their pets. The app, “Petcentric Places,” allows consumers to access pet-friendly places, upload photos, recommend/review places and much more. The app is focused at on-the-go consumers who want more information about their pets and how to provide excellent care as well. The app utilizes the GPS location of the consumer to find places of interest around them. The app is free and not as-supported, but a great public tool to connect with consumers at anytime in any location. Visit the Petcentric site for more information.
September, 2009
GREY GOOSE and GOLF.com are targeting golf fanatics with an iPhone and Facebook application, “SI GOLFNation.” GREY GOOSE worked with Moosylvania to become the application’s exclusive launch sponsor. The app records golf scores and stats, which it posts to the player’s personal newsfeed. It can also upload pictures and video from the course. Users gain access to exclusive content and video instruction from GOLF Magazine’s Top 100 teachers, and can find courses or book tee times. They can then celebrate posting a round with a cocktail.
September, 2009
CNN has launched their iPhone app for general consumer audiences that promises to change consumer apps. The revolutionary mobile app appears to be nothing more than a slick mobile news application until you reach the iReport section. This unique feature allows consumers to upload user-generated videos, photos and stories from their mobile device. The feature creates an all new branded communication for consumers to interact with a company on a new level. The app, selling for #1.99 in the Apple app store, is now available for iPhone users. Visit CNN’s site for more information.
September, 2009
The Apple App Store has reached 2 billion downloads with it’s general consumer market. The apps made for the iPhone and iPod Touch have received an enormous welcome from consumers with half a billion apps downloaded just last quarter. The apps allow consumer to customize their mobile device and access content on-the-go. With over 85,000 apps to choose from consumers have plenty of choices and competition to create a unique app is building. However, consumers are still flooding to the app store in search of new and interesting products.
September, 2009
Bravo TV is capitalizing on the popularity of their reality show celebrities through a series of mobile lifestyle ‘guides.’ Users can find out where Top Chef eats and Rachel Zoe shops for her fashion-finds. Guides By Bravo serves up curated lists of restaurant, shopping, and bar and nightclub destinations in major cities worldwide. Bravo TV has a whole page on their website dedicated to various mobile apps, games, etc. http://www.bravotv.com/mobile
September, 2009
For its Hispanic adult consumers, Coca Cola unveils a texting promotion through which drinkers earn English-language education videos from Lexicon. A mobile phone points collection platform allows consumers to accumulate points by texting their My Coke Rewards product codes. Upon registering, consumers will receive 100 free My Coke Rewards points towards their first Ingles sin Barreras volume. Each time consumers amass 700 My Coke Rewards points, they will have the opportunity to redeem their points for one of the 12 volumes in the Ingles sin Barreras collection. This year-long promotion will be supported with in-store promotions, television, radio and newspaper advertising.
September, 2009
Verizon wireless consumers will be the first to experience the popular game Rock Band on their mobile devices. MTV Games, Entertainment Arts, and Harmonix have teamed up to create a mobile version of the game that allows customers to play one of four instruments, access the leaderboard, explore albums, play with friends. Verizon’s consumers text to download the game and pay a one-time use fee or set up a monthy subscription.
September, 2009
America Eagle adds a mobile commerce component to their already strong digital and texting programs to best connect with their 15-25 year old core consumers. Their new mobile site includes a Store Locator, Wish List, and e-commerce capabilities.
September, 2009
ESPN Mobile and AT&T are targeting sports fans with a text-to-win sweepstakes for an ESPN game room complete with recliners, HDTV with surround sound, popcorn machine and a grill. 20 other entries will be selected to win Samsung Solstice mobile phones.
September, 2009
ESPN is targeting sports fans with “ESPN Radio,” the newest addition to their catalogue of iPhone applications. The app is an extension of their successful radio website and is available in the iTunes App Store for $2.99. It includes live streams from more than 15 local ESPN radio stations, over 35 podcasts, college and pro sports news and provides access to popular shows like Mike & Mike in the Morning and The Michael Irvin Show.
September, 2009
Adobe Systems Inc. is targeting advertisers, publishers and developers with Adobe Flash Platform Services for Distribution, a service intended to develop a cohesive plan for mobile app distribution. Adobe aims to help their target make applications more social and sharable by distributing apps through various channels; including SMS texts with a link to download or paid distribution with results tracked by Adobe and their partner Gigya.
September, 2009
Ghirardelli has launched an iPhone application targeting consumers with a sweet tooth. The app will feature access to a catalogue of mouthwatering, top-selling products, from which consumers can easily place secure mobile transactions.
September, 2009
Polar Mobile has announced that their apps are currently used by more than 1 million people globally. The company is responsible for developing mobile apps for companies like Business Week and CNNMoney. Providing further evidence that mobile marketing is thriving – the company’s TIME Magazine app on iPhone and BlackBerry has seen tremendous success, as it is only two months old and has 200,000 users.
September, 2009
Bacardi Flavored Rums launched a POS mobile text promotion for LDA consumers that boosted awareness for the Dragon Berry Rum. Flavored with dragon fruit and strawberry, the rum mixes well with many drinks and this was perfect for a POS recipe text promotion. LDA consumers text a number to receive free Dragon Berry recipes and see how versatile the product is prior to purchase. This concept is perfect for creating a brand identity and separating a new product from the competition. Visit the BACARDI Dragon Berry site for more information.
September, 2009
Software company Adobe announced developing a flash player that would work on mobile devices for general consumers. The technology is welcomed news for consumers who have until now been blocked from flash player links. Entertainment company Lionsgate is already in development to promote new film releases and drive up DVD sales utilizing the technology. Companies can install these links using a $1 per upload fee. Adobe says this move to more than one-purchase sales is necessary as consumers need more from a company.
September, 2009
Bloomingdale’s is promoting its fall campaign, “Lights, Camera, Fashion,” by urging consumers to vote for their favorite Bloomingdale’s short fashion film via SMS text or on the company’s website. Shoppers can view the films in the department stores or online. In the end, the director of the video with the most votes will win a trip to the Film Independent’s Spirt Awards in LA. By voting, consumers provide contact information, which can be used for Bloomingdale’s future marketing efforts.
September, 2009
Chyngle enters into the mobile app market with “in-pocket” marketing aimed at sports consumers. The app allows sports-centric consumers to interact with vendors and people based on your location. The app also gives consumers directions to the nearest bathroom or food vendor. Consumers can send an SMS message to order food or find where they are in the stadium to find their seat. Chyngle plans to charge venue or stadium $2,000/month to use the app. For more information visit Chyngle’s site.
September, 2009
Forbes targets its core business consumer with a free Palm Pre app that includes a bank of most popular articles, “prepare for offline” article stories, a customizable “my stocks” area for research, and integrated content sharing via email and social networks.
September, 2009
FreeRxReminder.com is now reminding patients to take their medications via SMS text and email. The service will help to ensure that patients do not forget to take the recommended amount of their prescription medications, and that they do not make the dangerous mistake of consuming too much.
September, 2009
Traffic.com has launched an iPhone application to provide commuting consumers with real-time traffic updates and the quickest routes. One of the app’s features, MyTraffic, allows users to sync their drives and create custom routes. The app also includes accidents reports, the location of construction zones, weather news and other valuable traffic information.
September, 2009
AP Mobile is now offering news from all 30 McClatchy Co. local newspapers. AP hopes that by offering more local news, they will attract more local businesses that wish to advertise to a geographically tailored market.
