August, 2009
GREY GOOSE is targeting tennis aficionados with a sweepstakes, in which consumers text-in to win two court-side tickets to the 2009 US Open. The brand worked with Moosylvania to include the sweepstakes in point-of-sale promotions that increase awareness of its US Open sponsorship.
August, 2009
Armani Exchange connects with core consumers in a timely manner by allowing them to go online and sign up to receive text messages from Armani Exchange on the latest collection arrivals, exclusive offers, events and mobile downloads.
August, 2009
Johnson & Johnson is targeting its core consumer with the “Tylenol PM Sleep Tracker” app for iPhone. Consumers can use the app to keep track of their moods and the hours they have slept over time. The app was promoted through click-to-download mobile banner ads.
August, 2009
MTV is targeting teens and young adults with “Declare Yourself with HP.” The campaign had several components and expanded into mobile. Consumers simply text-in a short code to the number seen on-screen during MTV programming to make a “declaration” about themselves. Each positive statement added to a higher social movement and select declarations were displayed during MTV’s “Summer Sunblock” programming.
August, 2009
Verizon is targeting health-conscious consumers with new apps to promote healthy living. The cell phone company has released “Bones in Motion,” “Diet Fitness Diary,” “The Pill Phone” and “Healthy Body by AMA.” The apps offer monthly subscriptions and range in price from $2.49 to $5.99. Each provides on-the-go services like calorie counting, exercise journals, prescription medication dosage reminders and diet plans.
August, 2009
LSN Mobile is targeting on-the-go consumers with a news app that combines information from 170 local stations to provide the latest news and weather updates in one stop. The free app placed in the top 10 news apps in the Apple Store and had 10 million unique users per month.
August, 2009
Moderati is targeting hip hop fans by partnering with the group LMFAO to release a new version of the “Romplr” app. The app is available for $2.99 and allows consumers to make their own master mixes of the group’s hit songs and send their creations to their friends.
August, 2009
Zoosk is targeting singles with a mobile social network for online dating. The service is free with some additional paid premium upgrades. Zoosk already has 30 million users online and hopes to better reach their on-the-go audience by expanding to mobile.
August, 2009
Great Atlantic & Pacific Tea Company-owned grocery store chains are targeting core consumers with mobile coupons. Point-of-sale promotions show a “Red Tag Online” savings, which tells consumers how to download coupons online or on their mobile devices. The offer is then saved on the consumer’s loyalty card, which can be presented at the register.
August, 2009
An independent developer is targeting coffee lovers with a “Find Starbucks” app for Android-based smartphones. The free app uses a Wi-Fi Positioning system to help consumers find a Starbucks location while they’re on the go. Starbucks’ website is able to be viewed on smartphones, but the company itself does not currently have a mobile app.
August, 2009
Zippo Manufacturing Co. is targeting its core consumer with the “Virtual Lighter” app for iPhone and iPod Touch. Users interact with the lighter to turn it on or change its skin, and the flame reacts to the movement of the device. Zippo is considering adding an option to help music lovers find concerts and recognize which songs to raise their virtual lighters to. The app has seen tremendous success with more than five million downloads.
August, 2009
The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center in Connecticut targeted families with an SMS text promotion for “Walking with the Dinosaurs.” In a TV ad, viewers were asked to text-in a short code to enter a contest to win a Family 4-Pack of tickets to the live show or a $100 gift certificate.
August, 2009
Mobilefringe and Downtown Younge Business Improvement Area are targeting Toronto tourists and city dwellers with an iPhone app, which contains a directory of information about retail locations, bars, restaurants, hotels and theaters. The app is intended to reach a diverse demographic and help the business of over 1,000 establishments in the area.
August, 2009
Seventeen Magazine is targeting teenage girls with “Fashion Finder,” an iPhone app that allows consumers to browse back-to-school fall fashion recommended by the editor. Users can then email their favorite picks to a friend, find the item at local boutiques or buy it directly from their phone.
August 2009
Deal Chime is a proprietary on-the-go media solution from Moosylvania for retailers and brands alike that incorporates web, mobile, radio, and ambient media to deliver geo-targeted, real-time messages and offers to mobile consumers. Retail loyalty cards and POS systems allow easy, one-step redemption of digital coupons without requiring consumers to print anything.
August, 2009
Slacker Mobile Radio is targeting music lovers with an app for BlackBerry. The app allows consumers to cache their favorite stations instead of streaming them live, which requires a connection to the Internet and eats away at battery life. Slacker is promoting its service by giving away free BlackBerry smartphones. The user must simply extend the contract with their carrier or sign a new one to be eligible.
August, 2009
Stitcher is targeting on-the-go consumers with a mobile app for news and talk radio. The company provides free on-demand, customized audio supported by mobile banner and audio ads from companies like Audible.com and Nutrition 53.
August, 2009
Donna Karan International is targeting female fashionistas with, “System of Dressing,” an iPhone application that fits the company’s luxury lifestyle. The app features Fall 2009 collection videos with advice from the designer, a must-have item section, and the opportunity to ask the designer questions. An additional wish list function allows consumers to find their favorite items and share them with a personal shopper.
August, 2009
Hilton Hotels is targeting travelers in Germany and the UK with a new iPhone app that allows consumers to book rooms or view and change bookings. Users can utilize GPS to find nearby locations or search by simply entering in a city. The app also helps consumers access their HHonors loyalty program while on the go.
August, 2009
Skout is targeting singles with a location-based social network service that helps lonely consumers find a mate. Thanks to mobile commerce service, Billing Revolution, Skout subscribers can now pay for the service with a single click from their mobile device.
August, 2009
Didmo targeted concert-goers with a mobile app with an event schedule, map and more created for The Uppsala Reggae Festival. The map directed attendees to stages, food vendors and restrooms within the outdoor venue. The 20,000 consumers at the festival were able to use the app for free, as it was supported by advertisements.
August, 2009
Online retailer, Shabby Apple, is targeting on-the-go consumers with a mobile commerce site. Consumers can browse and buy from the same collection they view online. The mobile website attracts anywhere from 100-150 unique visitors each day.
August, 2009
Adidas is targeting Berlin’s city dwellers and promoting the Originals sportswear line with the “Urban Art Guide” mobile app. Users can click through galleries of urban art or use the “Find Artworks Nearby” GPS function to see it for themselves.
August, 2009
Prince is targeting tennis fans with a mobile campaign, “Do You Know Prince?” The campaign, promoted on various blogs and social networking sites, urges consumers to text-in and test their knowledge about the brand and the US Open. By texting, consumers enter to win Prince tennis gear.
August, 2009
American Greetings is targeting on-the-go, tech-savvy consumers with an iPhone application that sends customized ecards to Facebook or email. The app has a selection of more than 80 cards including animated designs and options to add a photo or create your own card. Users can also download a toolbar for their phone that will alert them of holidays and special occasions.
August, 2009
Mountain Dew and Paramount Digital Entertainment are targeting active consumers with a mobile series,”Circle of 8.” The scripted thriller allows consumers to interact by playing a mobile game that affects the story line.
August, 2009
Verizon and LG are targeting tweens with a contest to enter to play kickball against the Jonas Brothers. In conjunction with the “Jonas Brothers World Tour 2009,” fans can film video on their mobile devices at the concerts or at home and post them on the contest’s mobile site to enter.
August, 2009
Paramount Pictures is promoting “G.I. Joe: The Rise of Cobra” by taking over Fandago’s mobile site. Ads on the movie vendor’s site urged movie-goers to play the “Joe v. Cobra Challenge” to be entered for a chance to win $3,000.
August, 2009
The Partnership for a Drug-Free America is targeting parents of teens with a “Time to Talk” mobile campaign. Consumers can text-in and receive video content on talking with their kids about drugs or get a direct link to the non-profit organization’s mobile site.
