June, 2009
Auto Driveway is a vehicle relocation service provider that now provides en-route notifications, dates for pick-up and links to registration via SMS texts and emails sent to their customers’ phones. This service is intended to facilitate communication and eliminate some of the stress between staffs of companies that manage pick-ups and deliveries.
June, 2009
Best Buy is running ads on msnbc.com’s iPhone and iPod Touch application to urge consumers to click to link to Best Buy’s deal of the day or its Twitter feed. Neilson rated Msnbc.com the number one news site, and its application allows consumers to personalize the news topics they wish to receive, making it ideal for Best Buy’s tailored marketing efforts.
June, 2009
Urban Outfitters is targeting urban-influenced customers, ages 18-30, with a site that allows for mobile commerce. Consumers can browse trendy apparel and apartment items and click to purchase directly from their phone. In an additional mobile effort, Urban Outfitters allows consumers to opt-in and receive alerts on special offers and promotions.
June, 2009
Hardee’s is targeting males ages 18-49 through a mobile website, NameOurHoles.com. The site asks consumers to submit a suggested name for their new biscuit holes and gathers demographical data. Then, its database pulls suggested names into Hardee’s television spots.
June, 2009
The new iPhone system will make it possible for magazines to create subscription services, so magazines like Esquire, Harvard Business Review and Bon Appetit are jumping on the iPhone application bandwagon. People was among the first magazines to create a successful iPhone app, available in the iTunes store for $1.99.
June, 2009
Dreamworks Pictures & Paramount Pictures have released a mobile site for “Transformers: Revenge of the Fallen” targeting consumers ages 18-34. The site allows users to find the closest show time, view image galleries, take an interactive quiz or browse other movie-related content.
June, 2009
PepsiCo’s Frito-Lay is promoting new Doritos Flavor Shots with a “Blast Zone” campaign, which asks consumers to text to enter to win prizes like an X-box, Dorito products or the opportunity to attend NASCAR driving school or fly an MIG fighter aircraft.
June, 2009
mKhoj is an international ad service that offers advertising in multiple languages. Now, the company is providing a service that allows advertisers to upload mobile ads they wish translate into another language. The ads are translated based on the specified geographical locations in which the ad will run.
The popular beer brand Heineken, Heineken’s site, has released a Mobile app for the iPhone and iPod touch. Targeted at Brazilian men interested in an active lifestyle, the app has two main features: a bar finder based on location, and a “Party Starter” device. The youthful demographic can calculate how much Heineken they will need for a party and how much ice is required to properly chill it. The bar finder section allows consumers to route a way to a nearby venue, and even give them links to taxis to get home safely.
June, 2009
Hyatt Hotels and Resorts is releasing a mobile website exclusive to Verizon Wireless subscribers. Users can find Hyatt hotels, book rooms, edit reservations, check in and out or register for a rewards program with ease while using Verizon’s mobile browser.
June, 2009
Dada Entertainment is now offering mobile commerce for on-the-go subscribers. Dada.net boasts a catalog of over two million MP3s as well as ringtones and other digital content.
June, 2009
GREY GOOSE worked with Moosylvania to develop a greener giveaway for this year’s Aspen Food & Wine Classic. Attendees were given the opportunity to download the Microsoft TAG application before the event. With use of the TAG technology, consumers could simply point their smartphone’s camera at the mobile barcodes on GREY GOOSE promotional materials and automatically access the GREY GOOSE mobile website, filled with recipes to download, print or share with friends.
June, 2009
AT&T is targeting golf fans with a sweepstakes to go see Tiger Woods at the 2009 AT&T National Tournament in Maryland with three of their closest friends. The “Favorite Foursome” sweepstakes has a couple of ways to enter, either via Facebook or by texting TRIP to AT&T.
June, 2009
Play.com, an online entertainment retailer, is supporting its sponsorship of the Take That: The Circus Live 2009 Tour with a mobile campaign. Consumers can text in to receive a promotional number, which they enter on play.com in order to download Take That’s latest single. In a second mobile campaign, consumers can text in to receive special offers and discounts for Play.com and enter for a chance to win an iPod Nano, PlayStation 3 or LCD TV.
June, 2009
HarperCollins Publishers is targeting teens by making the release of their novels, “The Amanda Project,” “LA Candy,” and a paperback version of “Freakonomics” an interactive experience. 2D barcodes found on each printed book and its promotional materials will link to a mobile site, which features exclusive content about the book and its author. The site’s content is easily shareable via SMS texting.
June, 2009
Speed Stick is targeting males by using an integrated mobile marketing system. Event cards, distributed at fitness centers and events, urge consumers to text in a keyword. Then, they are sent a link to the Speed Stick mobile website where they can learn more about the product and download a 2D code reader. From there, users can create their own 2D codes to share with contacts in order to drive traffic to their social networking profiles.
June, 2009
Kodak ran a campaign in India in attempt to build store foot traffic and gather user information. Mobile ads offered consumers the chance to win a memory card or an iPod nano for taking a survey, which collected information on their consumers’ mobile camera capacity. Then, they were urged to order 50 prints from a Kodak Express outlet in order to complete their entry. By the end of the year, Kodak had close to 10 million new subscribers per month.
Envivio is bringing iLiveTV to the iPhone OS 3.0. This technological advancement is possible through Envivio’s H.264 Extreme Compression mobile video codec. This application would allow subscribers to access all of the on-demand capabilities they would normally have at home. Available anytime and anywhere, the Envivio iLiveTV will be supported with necessary software to load protected video. Visit Envivio’s site for more information.
June, 2009
Oberto Sausage Co. Beef Jerky is targeting on-the-go alpha-males in a promotion that allows them to talk smack to their friends via “taunt calls” and SMS texts, and enter for a chance to win prizes like a Nintendo Wii or air hockey table. In a coinciding loyalty program, consumers visit a microsite and opt in to receive texts and apply for sweepstakes to win “man room” items like a branded leather chair.
June, 2009
Alcatel-Lucnt and 1020 Placecast are coming together to provide a mobile service that will deliver SMS and MMS text messages to subscribers when they enter specified location zones. The goal is to provide tailored messages, but avoid bombarding the consumer with unwanted ads. Therefore, users will be able to choose what specific brands they wish to receive messages from.
June, 2009
Gameloft, a mobile video game publisher which operates games like Block Breaker Deluxe, Asphalt: Urban GT and New York Nights is running a new, performance-based ad campaign. The ads, which will promote distribution of Gameloft games on mobile sites, are measured through CPA (Cost Per Aquisition).
June, 2009
Fanta is targeting teens with “Fanta Stealth Sound System,” an app that allows them to communicate with one another while cutting adults out of the conversation. People lose the ability to hear ultra-high pitched sounds as they grow older, so the soft drink company created the app with a selection of sounds only audible to teens. Fanta promoted “Stealth Sound System” by distributing cans displaying instructions to download. In the past month, there have been more than 320,000 downloads.
June, 2009
The band from the cult classic movie, “This is Spinal Tap,” is gearing up to release an updated soundtrack in celebration of the film’s 25th anniversary. The comeback is supported through a variety of marketing media including an iPhone application with exclusive video footage, photos and a wall that the Spinal Tap fans can write on.
June, 2009
Telefonica Mobile Group will allow advertisers to display idle screen ads while users are watching LiveScreen Media broadcast content such as news, sports, business and entertainment. LiveScreen Media receives its revenue from advertising, content downloads and service subscriptions.
June, 2009
Schlage Link System is a service, which helps people monitor door locks and access lighting and thermostat systems wirelessly from any computer or mobile phone device. Their new mobile app allows potential customers to view the system as if they already subscribed to the service. It demonstrates how one would wirelessly unlock doors or adjust a thermostat. Schlage is running mobile ads to urge consumers to try the application.
