May, 2009
Unilever has released mobile coupons, which allow the cashier to scan consumers’ phones at the register. Users log onto the Samplesaint.com, an online coupon service website, locate coupons and transfer them to their mobile devices.
May, 2009
Victoria’s Secret is targeting female consumers with a new mobile site, featuring special offers and sales, easy product browsing and a store locator. It also allows consumers to locate an item from their catalog and place an order on their mobile site by entering the item number into a “Catalogue Quick Order” box. They can then use the site to check the status of its shipment. In an additional mobile service, consumers can sign up to receive SMS texts or email alerts about products and promotions.
May, 2009
Vodafone, a mobile advertising service with clients like Coca Cola, Mercedes, Nestle, Burger King, Heineken and Ikea, has extended its services to 18 countries. The company hopes to take a more interactive approach to mobile marketing. For instance, their incoming voice/text alerts service allows full-screen ads to display before consumers answer a call or check a message. Additionally, Vodafone’s zonal marketing service allows customers to receive MMS or SMS messages that are relevant to their preferences and their current location.
May, 2009
Kraft Foods is launching a new mobile site that provides consumers with recipes, meal ideas and shopping lists. It will feature a “recipe of the day” and a database of recipes complete with detailed instructions and ingredient lists.
MSNBC targets core consumers with an application specifically linked to the popular “The Rachel Maddow Show.” This free app, available at the Apple App Store, allows consumers to see Maddow’s view on the top news topics on their mobile device. The app also makes it possible for consumers to read and comment on Maddow’s Twitter updates. Consumers can also download free segements of the show and watch on-demand Maddow content. Click here to connect directly to the app.
May, 2009
The Department of Children, Schools and Families (DCSF) in the UK is targeting teens, ages 15-18, with the hopes of decreasing the national rate of teen pregnancy and STDs. As a solution, the organization developed “thmbnls,” a 22-episode mobile soap opera designed to teach safe sex. Teens can go to the mobile site to watch the series and chat with the cast and other viewers.
May, 2009
Coca-Cola will feature mobile advertisements within the latest version of GAMEVIL’s popular Baseball Superstars iPhone game. The Coca-Cola logo will be splashed across the jumbotron and other parts of the game’s baseball stadium.
May, 2009
Cellufun is releasing “Made Off,” a mobile video game that is completely funded by ads. In the game, players create an investment fund which operates much like a real-life Ponzi scheme.
Audi of America, Audi of America’s website, reaches out to a new group of core consumers with an app that makes them part of the race. Along with rich graphics, consumers monitor tire wearm and fuel levels as they race. Launched to coincide with the documentary “Truth in 24” the app by the same name will give consumers a front row seat to the excitement. Competing against not only the clock but other racers, consumers become part of the race and give Audi a great promotional opportunity.
May, 2009
American Airlines is running an “On the Move” sweepstakes to promote its mobile site. Visitors to the sweepstakes’ website can read about American Airlines’ mobile site and enter to win prizes like a trip to Los Angeles or Nokia N95 phones. It also features a mobile game where players help the characters reach the airport in time for their flight.
