April, 2009
In order to promote the Volvo XC60, Volvo has sponsored the Edmunds.com’s mobile site re-launch, a resource aimed to provide consumers with on-the-go automobile information. The XC60 is featured in the site’s “Vehicle Spotlight,” while banner ads link consumers to a Volvo microsite.
April, 2009
Dell recently ran an effective interactive WAP mobile text banner campaign offering the “Best Price Offer” on their Vostro model. The banners linked to a page with a description of the product and asked the respondent for contact information. Later, each web page viewer was contacted by the nearest Dell distributor.
April, 2009
Dairy Queen is targeting consumers with idle screen advertising on Mobile Posse, a site that offers on-the-go entertainment, news, weather, sports, horoscopes and more. Dairy Queen’s idle screen ads saw tremendous success with average click-through-rates of more than 22-percent. Additionally, close to 54-percent of Mobile Posse users opted to view Dairy Queen’s Sweet Deals by clicking on the idle screen banner ad or browsing the site’s “Recent Offers Menu.”
April, 2009
Google has launched a “Product Search” feature for iPhones and Android devices. Consumers can use the feature by visiting Google‘s website on their mobile device, searching for a product or category and clicking the “shopping results” link at the top of their search results.
April, 2009
The UK’s Metro Newspaper is targeting their relatively young core consumer by offering completely ad-funded games. Advertising from their sponsors will appear before and after each game is played. Consumers simply text in to receive a link with a download for the game.
April, 2009
The new, free Today Show iPhone application is designed to bring news and content to on-the-go consumers by providing them with videos, photos and top stories. The mobile app will also increase opportunities for advertisers with NBC and MSNBC.
April, 2009
Carl’s Jr. and Hardee’s restaurant chain is targeting males, ages 18-34, with a “Burger Slayer” contest. Consumers enter by using the camera on their mobile device to snap photos of themselves or their friends enjoying a Carl’s Jr or Hardee’s burger. Then, they upload the snapshot directly to the mobile site or submit via email. Each month, a winner is chosen based on consumer votes and is deemed, “Burger Slayer of the Month,” a title which guarantees a month’s worth of free burgers.
April, 2009
Jumptap and ad:tech joined forces at the the San Francisco MobilMix Conference to offer a free mobile marketing campaign, valued at over $55,000, to one of the lucky companies in attendance. The give-away was designed to show the effectiveness and simplicity of mobile marketing. In the end, Carls Jr. won the total-immersion campaign including a rich media interactive mobile site with one million free ad impressions.
Discovery Channel reaches out to adventure enthusiast and fans of the popular show “ The Deadliest Catch.” A mobile cross-network ad campaign with Microsoft allows consumers to be more involved with their favorite shows. By entering in their phone number consumers receive text messages that remind them to watch “The Deadliest Catch” and interact with “The Deadliest Catch” WAP site. The promotion gives the broad audience a chance to feel more connected to their favorite shows. The campaign utilized Microsoft generated interactive media. More at: Discovery.com.
April, 2009
Polo Ralph Lauren has optimized a mobile site for iPhone use, which allows preppy luxury lovers to shop and purchase items available on Rugby.com. The site includes a blog, features to search cross-promoted items and merchandise sizing guides.
April, 2009
Amazon.com is now offering a free BlackBerry application, which allows for mobile commerce. Users of the app can find research on the product, compare prices, access Amazon Prime shipping benefits and track purchases. Additionally, Consumers can use their mobile camera to take photos of products, and Amazon will locate a similar item available for purchase. The app also includes “Amazon Remembers,” a feature that creates lists of items the customer has already viewed.
MoVoxx, Kadoink, Jingle Networks and Pudding Media present a way to get more core consumers to engage in text promotions. Texting in which advertising covers the cost of standard text messaging rates allows consumers access to brands on an unlimited basis. The advertising is suited based on: What the device is being used for, location, age, gender, DMA, and even behavioral data. This would encourage consumers to send text-blasts to other consumers with the incentive of free messaging services.
