March, 2009
Carnival Cruise is reaching consumers by putting interactive “aquariums” into storefront windows. As people walk by, they are prompted to call in on their mobile phone to create a fish to add to the aquarium. Once they are done interacting with their fish at the storefront, they receive a thank-you text with a link to more information.
March, 2009
Nissan promoted the new Murano with mobile banner ads and a mobile site in Germany. The mobile website included information on the new car model, a mobile wallpaper download and the opportunity to sign up for a test drive. The successful campaign ran for three months and saw an increase of over 30% in product awareness.
March, 2009
T-Mobile is using Bluetooth tags in six of its UK stores to send messages with special offers to people with Bluetooth-enabled devices. Signage around the stores will urge consumers to turn on their Bluetooth if they wish to receive the same offers.
March, 2009
Universal Pictures is reaching consumers in a mobile campaign to promote the release of the “Fast & Furious” sequel. Mobile ads feature click-to-video and drive traffic to the movie’s mobile site.
March, 2009
American Idol launched the official “American Idol Season 8 App” for iPhone, which allows viewers to browse exclusive content. Users gain access to bios and photos of the top 13 contestants along with behind-the-scenes footage and breaking updates. The show’s fans can also use the app to buy contestants’ songs, view the results of each show or predict the contest’s outcome.
March, 2009
Ink! Coffee is targeting its loyal customers by offering mobile gift cards in the place of plastic at its Denver and Aspen stores. Consumers can use their mobile accounts make point-of-sale purchases and access their balance and transaction history.
March, 2009
Universal Pictures is targeting horror movie fanatics with an interactive iPhone app for the new movie, “The Unborn.” The app is essentially a billboard image from the campaign, which the user must interact with to find features like the movie trailer and unseen footage. One opened, the app will also place a call from an unknown source which greets the user with a scary message.
March, 2009
Viewers can now use their mobile phones to post comments or questions and chat with others in real-time while watching VH1 programming. Through the mobile site, the show’s host or cast can interact with the audience, and the network can instantly broadcast comments throughout the show.
March, 2009 Skittles leverages social media by using Skittles.com to push consumers to their social presence on Facebook, Twitter, YouTube, Flickr and Wikipedia. The website uses overlays that include links such as Skittles’ Facebook Friends tab, a Twitter search page that searches “Skittles,” and Wikipedia where users can find product information.
March, 2009
Hasbro is putting a modern spin on their classic Clue Board Game by adding an optional component, in which players text “spy headquarters” for messages to help them with their mission.
March, 2009
Coupons.com has purchased Grocery IQ, an iPhone application that allows consumers to create and share shopping lists by adding items from a catalogue of over 130,000 name-brand products found in the grocery store. Coupons.com will use that technology to distribute offers on the selected items, which consumers can redeem by showing their cashier, crediting them to a supermarket loyalty account or printing them out.
