February, 2009

Mobile Ads | Mobile App |

Virgin1 “Terminator”

terminator

February, 2009

UK television station, Virgin1, targeted males, ages 16-39, in their campaign promoting the premiere of “Terminator: The Sarah Connor Chronicles.”  Users could enter their friend’s telephone number and the service would send their friend an SMS text informing them that the Terminators were aware of their location. If the receiver gave permission, the program used their GPS positioning information to send a personalized video informing them that they were to be terminated.

02/20/09
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Mobile App |

AXE “Dirty Night Determinator”

axefeb

February, 2009

Unilever’s AXE has launched “Dirty Night Determinator,” an iPhone app targeting males, ages 18-34. The game is an adaptation of an online flash game which allowed users to enter information and determine just how “dirty” their night may turn out. Greystripe, an ad network, recently developed the technology necessary to convert flash programming into iPhone apps, a feat that was previously considered very difficult.

02/11/09
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MMS/SMS |

Kroger Mobile Coupons

krogerfeb

February, 2009

Kroger is offering digital coupons redeemable at more than 2,400 of their chain’s grocery stores. Consumers can register through Cellfire‘s online coupon service and view the offers available to them directly from their mobile phone or computer. The mobile offers are synced with a grocery savings card, which is scanned at the register. The printed receipt shows consumers how much they have saved on each trip.

02/08/09
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Mobile App |

Guinness “Passport to Greatness”

guiness

February, 2009

Guinness targeted rugby fans by launching “Guinness Passport to Greatness,” a mobile app companion to the brand’s sponsorship of the annual Hong Kong Sevens. The app gave the attendees a quick guide to the tournament and to Hong Kong and its nightlife.

02/05/09
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