January, 2009
A British soft drink company, Britvic, is expanding its involvement with mobile marketing to help sell brands like Tango, Robinsons and Pepsi. They have hired on an interaction company, miranda, and hope to involve the consumer by launching a variety of on-pack promotions like mobile games and scratchcards.
January, 2009
Universal Pictures is supporting the release of ”The Tale of Desperaux” with a mobile site optimized for iPhone use. The site features the movie trailer, special downloads and a photo gallery.
January, 2009
Publisher’s Clearing House has launched, “PCH Trivia,” an iPhone application that awards cash prizes. The app boasts over 100,000 questions in 600 content categories. By going mobile, the sweepstakes company hopes to attract a younger, more tech-savvy consumer.
